Keywords: branding, inspiration, culture change
STORYTELLING FOR CHANGE
Leaders who are wishing to inspire a shift in direction must be able to tell a compelling story of where we are going and who we must become. And it must be powerful enough to break through the inertia of entrenched work cultures.
In this talk, Ronan draws on his experience developing manifestos for political parties and brand identities for global companies, to show how we can find the authentic story that is already present when the organisation is at its best, and how to communicate it in a way that inspires everyone to live out that story.